> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wcstudio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports dashboard

# 📊 Navigating the Reports Dashboard

WC Studio gives you real-time insights into your store’s performance, sales trends, and business activity — all from a single, intuitive report interface.

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## 📍 Go to: WC Studio → Reports

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## 📈 What You’ll See on the Dashboard

The Reports Dashboard is designed to provide a high-level overview of your store’s key performance indicators (KPIs), including:

### 🛒 Store Overview

* **Total Orders** – Completed, pending, refunded
* **Revenue Overview** – Daily, weekly, monthly, and custom range
* **Average Order Value** – How much your customers typically spend per order
* **Total Customers** – Active vs new customers over time

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### 🕵️‍♂️ Sales Insights

* Top-performing products by revenue
* Best-selling categories
* Sales by country, channel, or campaign
* Repeat purchase behavior

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### 📦 Inventory & Product Metrics

* Low stock alerts
* Out-of-stock products
* SKU performance
* Revenue per product

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### 💰 Refund & Return Analytics

* Refund totals by product or category
* Return rate percentage
* Common refund reasons (if tracked via plugins)

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### 🔎 Filter & Customize Your View

Use the filters and date ranges to customize what you see:

| Filter Type          | Description                                  |
| -------------------- | -------------------------------------------- |
| **Date Range**       | View reports by day, week, month, or custom  |
| **Store**            | Select a specific store (if you manage many) |
| **Product/Category** | Drill down into specific product insights    |

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## 💡 Pro Tips

* ✅ Use filters to find **sales anomalies** or seasonality trends
* ✅ Combine this data with your **marketing analytics** for deeper insight
* ✅ Export reports for stakeholder or client presentations