> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wcstudio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports orders

# 📦 Order Reports & Customer Insights

Tracking orders and understanding your customers is essential to running a healthy eCommerce business.

WC Studio’s **Order Reports** give you real-time visibility into how customers interact with your store — from the moment they place an order to how often they return.

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## 📍 Go to: WC Studio → Reports → Orders

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## 📋 What You Can Monitor

### ✅ Order Activity Overview

* Total number of orders
* Completed, pending, failed, refunded orders
* Filter by:
  * Date range
  * Order status
  * Product/category

### 📅 Orders by Time

* View order trends over time
* Spot buying patterns (e.g., weekends, holidays)
* Compare performance across weeks or months

### 📍 Orders by Location

* See where your orders are coming from
* Heatmaps and charts by:
  * Country
  * Region
  * City

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## 🧑‍💼 Customer Insights

### 🧠 Repeat Customer Tracking

* Identify repeat buyers vs first-time customers
* Measure customer retention and loyalty
* Spot high-value customers

### 🛍 Customer Purchase Behavior

* Average orders per customer
* Frequency of purchases
* Commonly bought-together products

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## 📤 Exporting Order Reports

You can export order and customer insights as:

* CSV
* PDF
* Excel

Perfect for sharing with teams, clients, or stakeholders.

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## 💡 Pro Tips

* ✅ Use customer insights to build segments for email marketing
* ✅ Identify high-spending customers and target them with VIP perks
* ✅ Use low-conversion regions to tweak your shipping or localization strategies