> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wcstudio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports traffic

# 🚦 Traffic & Conversion Reports

The **Traffic Reports** section in WC Studio gives you real-time visibility into how visitors are finding, navigating, and interacting with your store. Combined with conversion data, this helps you understand which sources drive results and where users drop off.

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## 📍 Go to: WC Studio → Reports → Traffic

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## 📈 What You Can Track

### 🌐 Traffic Sources

* Organic Search (Google, Bing, etc.)
* Direct traffic
* Referral websites
* Social media platforms
* Paid Ads (if UTM tags are in place)

> View source-based performance like bounce rate, average time on site, and conversion contribution.

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### 📍 Top Landing Pages

* See which pages attract the most visitors
* Analyze landing page engagement (bounce, exit, scroll depth)
* Use this to optimize your homepage, category pages, or campaign-specific URLs

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### 📊 Conversion Metrics

* Total sessions vs total conversions
* Conversion rate by traffic source
* Abandonment rate (cart and checkout)
* Time to conversion

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## 🔍 Behavior Flow

Visualize how users move through your store:

* Entry page → category/product → cart → checkout → thank you
* Identify where most users drop off or bounce
* Improve key touchpoints (like cart or shipping options)

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## 📤 Exporting Reports

Export traffic and conversion data as:

* CSV
* Excel
* PDF

Helpful for campaign reviews, team meetings, or client performance reports.

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## 💡 Pro Tips

* ✅ Add UTM tags to every ad and campaign URL to track source-level results
* ✅ Monitor drop-off points in the behavior flow to improve user experience
* ✅ Use high-performing landing pages as templates for new promotions