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🚦 Traffic & Conversion Reports

The Traffic Reports section in WC Studio gives you real-time visibility into how visitors are finding, navigating, and interacting with your store. Combined with conversion data, this helps you understand which sources drive results and where users drop off.

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📍 Go to: WC Studio → Reports → Traffic

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📈 What You Can Track

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🌐 Traffic Sources

  • Organic Search (Google, Bing, etc.)
  • Direct traffic
  • Referral websites
  • Social media platforms
  • Paid Ads (if UTM tags are in place)
View source-based performance like bounce rate, average time on site, and conversion contribution.

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📍 Top Landing Pages

  • See which pages attract the most visitors
  • Analyze landing page engagement (bounce, exit, scroll depth)
  • Use this to optimize your homepage, category pages, or campaign-specific URLs

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📊 Conversion Metrics

  • Total sessions vs total conversions
  • Conversion rate by traffic source
  • Abandonment rate (cart and checkout)
  • Time to conversion

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🔍 Behavior Flow

Visualize how users move through your store:
  • Entry page → category/product → cart → checkout → thank you
  • Identify where most users drop off or bounce
  • Improve key touchpoints (like cart or shipping options)

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📤 Exporting Reports

Export traffic and conversion data as:
  • CSV
  • Excel
  • PDF
Helpful for campaign reviews, team meetings, or client performance reports.

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💡 Pro Tips

  • ✅ Add UTM tags to every ad and campaign URL to track source-level results
  • ✅ Monitor drop-off points in the behavior flow to improve user experience
  • ✅ Use high-performing landing pages as templates for new promotions